Have you ever seen a message that said “limited time offer!” and ended up purchasing something you never thought you even needed in the first
Pricing Psychology 101
Are You Too Accessible?
Many founders started their companies because they saw a problem in the market and took the initiative to create something that would solve it. They
Why Figuring Out Your Worth Is So Hard
Rejection is hard. Whether it is in your personal or professional life; rejection is hard to swallow. Anyone who’s experienced rejection will have created their
Pricing Horror Stories
We love to share stories of companies taking advantage of the enormous power of pricing, and the successes they help companies to achieve. Unfortunately, not
When Your Strategy Is Not A Strategy
I have seen a lot of startups over the years. I often get asked to look over their pricing strategy, and nine out of ten
Reimagine Segmentation: Create Customer Rings
Customer segmentation is a powerful tool for businesses and entrepreneurs. Much like creating a business canvas, very few startups today skip doing a customer segmentation.
