What is MRR and how can companies improve it?
In the dynamic landscape of business metrics, Monthly Recurring Revenue (MRR) has emerged as a crucial indicator for the success and sustainability of subscription-based businesses.
Power of Loyalty: Unlocking Willingness-To-Pay
In today’s hyper-competitive market, customer loyalty has emerged as a crucial factor in determining a brand’s success. Not only does it secure repeat business, but
How Subscription Pricing Transformed the Business Model
Subscription pricing plays an important role in the history of pricing evolution. It has transformed the way companies do business over time. It has enabled
Why You Need to Invest in Long-Term Strategies to Grow Lifetime Value
To formulate an optimal pricing strategy, there are many key metrics you have to keep in mind. One vital metric is customer lifetime value (LTV),
Expanding Our Educational Resources: Pricing Toolkit
Pricing is one of the most critical aspects of business strategy that a startup or entrepreneur has to deal with. Pricing not only entails a
