A Easy Guide To Designing Customer Research

Building A Customer Focus Journey The basic starting point is the customer focus journey. According to the Harvard Business Review, this journey generally follows along four stages: Info gathering – where the company uses a dedicated team or third party […]

What Your Product-Market Fit Test Is Missing

What is the both the earliest and best indicator that a company has a future? Is it the napkin where a great idea is first sketched out? Is it the bank confirmation of your first paying customer? Those are important […]

How One Company Used Price To Build A Cool Fashion Brand

Warby Parker, the eyeglass startup with the funny name, was founded in 2010 by 4 MBAs Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider. While in business school, the co-founders created the idea for the company and spent the […]

MoviePass (Or Fail?)

MoviePass, an online movie ticket subscription platform, has gained a lot of attention over the past few months – and rightfully so. In the two years, this company has gone from a behind the scenes company to headline news and […]

Paradox Of The Market Share Strategy

Entrepreneurs want to bring their solutions to the greatest number of customers and people possible. Commercially they want this scale to grow, capture efficiencies of scale, and ultimately achieve economic profit. To achieve the original vision, many entrepreneurs embrace a […]