About Us

ABOUT

VISION TO MAKE PRICING PART OF THE ENTREPRENEUR'S GROWTH TOOLKIT

HelloAdvisr was founded on the core idea that not knowing how and why they price and monetize cannot be the reason why entrepreneurs and companies do not succeed.  

Having seen been on the other side of the table advising industry and market leaders on pricing and monetization strategy, we understand the competitive advantage pricing can create.  

This is not reserved for the select few with the resources and luxury to work on pricing - it takes awareness of the opportunity, knowledge of solutions, and partners and experts to execute.

BECAUSE GUESSING IS NO LONGER A SOLUTION

100% of companies have to do pricing, but only a small fraction actually work on pricing. Unfortunately, many companies guess. This leaves topline growth and money on the table. Even worse, these companies are unaware of potential pricing opportunities and use,  and instead compete in the expensive and highly competitive strategy of customer acquisition.


 

LEADING ORGANIZATIONS TRUST HELLOADVISR’S EXPERTISE


About Ed Lee (Founder, CEO)

Ed draws on more than 12 years of experience working along-side some of the world’s leading experts and business leaders on commercial growth, sales and marketing, and pricing. He has been fortunate to work alongside and learn from leading thinkers and executives to help entrepreneurs and companies accelerate their growth with effective pricing and go-to-market operations.  

Prior to HelloAdvisr, Ed was a Director of Simon-Kucher & Partners, a global management consulting firm with more than 30 offices worldwide and widely recognized as the global leader in pricing. He advised clients on pricing, sales effectiveness and marketing strategy while working in a range of sectors including retail/ecommerce, B2B services, consumer goods, marketplace/platform and private equity. Previous to this, Ed was the Go-To-Market (GTM) manager for LG Electronics Europe where he worked with senior leadership across 14 subsidiaries and 20 markets to develop and implement initiatives to increase revenue and profitability growth. 

Ed is active in supporting the development of entrepreneurs and startups. He is regularly invited to speak on pricing strategy at leading universities and organizations including University of Southern California (USC), UC, San Diego, Oxford University, General Assembly as well as leading startup accelerators and incubators such as Wayra (London) and Los Angeles Cleantech Incubator. 

Ed received an MBA from Oxford University, double Masters of Science (MSc) from the London School of Economics and a BA from the University of California, San Diego.