About Us


Founded in 2016, HelloAdvisr is based in Los Angeles and was created to offer every entrepreneur and company – from seed stage startup to established enterprises – access to the best pricing and go-to-market partner to achieve the next level of sustainable growth.

Having been on the other side of the table -- advising well-resourced market-leaders and competitors -- we know how much is invested to ensure they get pricing and go-to-market right. Through countless discussions with entrepreneurs, startups, and enterprises, we learned they wanted more guidance and expertise on these topics to navigate their company's development and growth.

While the hustle is amazing, we know 'follow the leader' decision-making or worse, guessing, is unsustainable and drain critical resources -- money, time, and human capital.  There had to be a better way. For HelloAdvisr, that means sharing our experience and bringing forward these topics that impact your company's competitive position and growth potential.


We are pricing, monetization, and go-to-market specialists by working around the globe with some of the world's leading companies and brands on building growth strategies. Our work helped us build a wealth of cases on the enormous power well-designed pricing, monetization, and go-to-market strategies have on a company's growth potential.


HelloAdvisr helps break through growth hurdles by building actionable plans built on best practices and field-tested methodologies effectively manage your top-line revenue drivers. We built a diverse team with the skills and experience needed to address your unique company and goals. This includes monetization and marketing experts, industry practitioners, product leaders experienced in building products that scale such as one social platform with 20+ million active users or media platforms for 40+ million unique viewers.



About Ed Lee (Founder, CEO)

Ed draws on more than 12 years of experience working along-side some of the world’s leading experts and business leaders on commercial growth, sales and marketing, and pricing. He has been fortunate to work alongside and learn from leading thinkers and executives to help entrepreneurs and companies accelerate their growth with effective pricing and go-to-market operations.  

Prior to HelloAdvisr, Ed was a Director of Simon-Kucher & Partners, a global management consulting firm with more than 30 offices worldwide and widely recognized as the global leader in pricing. He advised clients on pricing, sales effectiveness and marketing strategy while working in a range of sectors including retail/ecommerce, B2B services, consumer goods, marketplace/platform and private equity. Previous to this, Ed was the Go-To-Market (GTM) manager for LG Electronics Europe where he worked with senior leadership across 14 subsidiaries and 20 markets to develop and implement initiatives to increase revenue and profitability growth. 

Ed is active in supporting the development of entrepreneurs and startups. He is regularly invited to speak on pricing strategy at leading universities and organizations including University of Southern California (USC), UC, San Diego, Oxford University, General Assembly as well as leading startup accelerators and incubators such as Wayra (London) and Los Angeles Cleantech Incubator. 

Ed received an MBA from Oxford University, double Masters of Science (MSc) from the London School of Economics and a BA from the University of California, San Diego.