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The Price of Beauty: Navigating the Challenges of Building an Successful Brand
Understanding the difference between what customers “ask for” vs. “want to buy”
HA article MRR
What is MRR and how can companies improve it?
In the dynamic landscape of business metrics, Monthly Recurring Revenue (MRR) has emerged as a crucial indicator for the success and sustainability of subscription-based businesses.
Loyalty
Power of Loyalty: Unlocking Willingness-To-Pay
In today’s hyper-competitive market, customer loyalty has emerged as a crucial factor in determining a brand’s success. Not only does it secure repeat business, but
How Subscription Pricing Transformed the Business Model
Subscription pricing plays an important  role in the history of pricing evolution. It  has transformed the way companies do business over time. It has enabled
Why You Need to Invest in Long-Term Strategies to Grow Lifetime Value
To formulate an optimal pricing strategy, there are many key metrics you have to keep in mind. One vital metric is customer lifetime value (LTV),
Expanding Our Educational Resources: Pricing Toolkit
Pricing is one of the most critical aspects of business strategy that a startup or entrepreneur has to deal with. Pricing not only entails a
Apple Vision Pro
Apple Vision Pro: The Ultimate Lesson In Price Testing?
Apple’s pricing strategy has long been a silent strength of the company. The Vision Pro announcement, uncover lessons in product pricing and explore how you