About Us

The Beginning

Founded in 2016, HelloAdvisr is based in Los Angeles, in the heart of the city's innovation, technology and start-up center (affectionately known as Silicon Beach).  The company was created to offer every company – from seed stage startup to established enterprises – the best pricing consulting services to help achieve the next level of sustainable growth.

We heard from too many entrepreneurs and companies that used online search to build a pricing strategy or develop the go-to-market for a new product launch. While the hustle is amazing, we know this process is unsustainable and drains a resource almost as vital as capital: time.  There had to be a better way.

For us, that means rethinking how consulting services are offered and delivered.  So we set out to build a consultancy that is guided by three core principles:

  • Dedicated to helping your company grow
  • Work on topics that are relevant and actionable to your company
  • Consulting service that’s easy to understand and use

Building Creative Solutions for Your Unique Goals 

HelloAdvisr helps break through growth hurdles by building actionable plans built on best practices and field-tested methodologies effectively manage your top-line revenue drivers.

We build a diverse team with the skills and experience needed to address your unique company and goals. This includes monetization and marketing experts, industry practitioners, product leaders experienced in building products that scale such as one social platform with 20+ million active users or media platforms for 40+ million unique viewers. 



About Ed Lee (CEO and Founder)

Ed draws on more than 12 years of experience working along-side some of the world’s leading experts and business leaders on commercial growth, sales and marketing, and pricing. He has been fortunate to work alongside and learn from leading thinkers and executives to help entrepreneurs and companies accelerate their growth with effective pricing and go-to-market operations.  

Prior to HelloAdvisr, Ed was a Director of Simon-Kucher & Partners, a global management consulting firm with more than 30 offices worldwide and widely recognized as the global leader in pricing. He advised clients on pricing, sales effectiveness and marketing strategy while working in a range of sectors including retail/ecommerce, B2B services, consumer goods, marketplace/platform and private equity. Previous to this, Ed was the Go-To-Market (GTM) manager for LG Electronics Europe where he worked with senior leadership across 14 subsidiaries and 20 markets to develop and implement initiatives to increase revenue and profitability growth. 

Ed is active in supporting the development of entrepreneurs and startups. He is regularly invited to speak on pricing strategy at leading universities and organizations including University of Southern California (USC), UC, San Diego, Oxford University, General Assembly as well as leading startup accelerators and incubators such as Wayra (London) and Los Angeles Cleantech Incubator. 

Ed received an MBA from Oxford University, double Masters of Science (MSc) from the London School of Economics and a BA from the University of California, San Diego.